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Weight Management Benefits: A Strategic Guide for Brokers and their Plan Sponsors

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By Beckie Fenrick, PharmD, MBA; Emily Crisano, PharmD, RPh; and Jason Peterson, RPh

Weight management isn’t just a personal issue—it’s a growing challenge for employers, plan sponsors and the healthcare system at large. With over 70% of American adults classified as overweight or obese, the impact on health outcomes and healthcare costs is significant. In fact, obesity rates have more than doubled since the 1970s, highlighting the urgent need for effective, scalable weight management strategies.

The Clinical and Financial Impact of Obesity

Obesity is associated with several serious health conditions, including hypertension, type 2 diabetes, coronary heart disease, stroke and certain types of cancer. 

In addition to adverse health outcomes, obesity can lead to increased healthcare costs. According to a 2023 report analyzing private insurance claims from 2021, individuals diagnosed as obese or overweight had average annual health costs of $12,588, compared to $4,669 for those without such diagnoses. 

Source: KFF analysis of Merative MarketScan Commercial Database, 2011-2021

The Current Landscape of Weight Loss Therapies

Optimal weight loss strategies begin with lifestyle modification, including reduced calorie intake, exercise, nutritional counseling and behavioral modification. 

Behavioral changes are essential for long-term success, but, in some cases, medications may be required alongside lifestyle interventions. Here are the weight loss medications available on the market today: 

Brand Name Adipex-P Xenical Contrave Qsymia Saxenda Wegovy Zepbound 
Generic name(s) phentermine orlistat bupropion/ 
naltrexone 
phentermine/ topiramate liraglutide semaglutide tirzepatide 
Average Weight Reduction 3% of body weight after 12 weeks 3% of body weight after 52 weeks 8% of body weight after 56 weeks  10% of body weight after  52 weeks 7% of body weight after 56 weeks 16% of body weight after 68 weeks 20% of body weight after​ 72 weeks 
Mfg. Copay Card No No Yes Yes Yes Yes Yes 
Monthly List Price (WAC) $69 Brand 
$4.50 Generic 
$650  $625  $224  $1,349  $1,349  $1,086  

Saxenda, Wegovy, and Zepbound are GLP-1 receptor agonists that mimic glucagon-like peptide-1 to reduce body weight—often the preferred choice due to their high efficacy.

Coverage Challenges for Weight Loss Medications

Despite the American Medical Association’s classification of obesity as a chronic disease, coverage for weight loss medications remains limited. A 2024 report found:

  • Only 18% of employers with 200+ employees cover GLP-1s for weight loss 
  • Of those offering coverage, 33% reported significant impacts on prescription drug costs 
  • Among employers not currently covering GLP-1s, 62% are unlikely to begin coverage in the next 12 months. 
  • In that same survey, only 3% of respondents stated they are “very likely” to begin coverage in the next year. 

Medications work best when combined with lifestyle changes. Supporting both medication and behavioral programs can improve weight loss results and offer better ROI for plan sponsors. 

Strategies for Plan Sponsors: Managing Cost and Access

Pharmacy Benefit Coverage (Managed within PBM) 

Strategy Description 
Prior Authorization – FDA-Approved Use Restricts use to FDA-approved indications, resulting in higher utilization and higher rebates 
Prior Authorization – Narrow Criteria Restricts to smaller populations (e.g., severe obesity), resulting in lower utilization and rebates. 
Comprehensive Weight Loss Program Includes access to medication and lifestyle support (e.g., diet, exercise, coaching) via internal or external programs like Noom. 

Non-PBM Access Options 

Access Type Program Example Funding Description 
Direct Discount Programs LillyDirect (Zepbound), NovoCare (Wegovy) Member pays full cost 4-week supply discounts directly from manufacturer (Zepbound: $349–$499, Wegovy: $499) 
Supplemental Coverage Processed at point of sale Plan sponsor + member Plan sponsor contributes a set amount; member pays the remainder 
HRA Reimbursement Lifestyle program with medication access Member initially; plan sponsor reimburses via HRA Member self-pays and gets reimbursed upon lifestyle program participation 
Carve-Out Program Obesity management carve-out Plan sponsor Separate program covering medication + lifestyle support outside the core PBM 


Standalone or Add-On Programs 

Program Type Description Funding 
Lifestyle Modification Support Coaching, education, diet/exercise plans (virtual or in-person) Varies by employer plan 

There’s no one-size-fits-all solution when it comes to weight management benefits—but with the right strategy, the impact can be transformative. Whether you’re navigating coverage decisions, cost concerns, or program design, Navion’s experts are here to help you evaluate your options and craft a solution that works—for your organization and your people. 

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